1.    Introduction: Introduction to PPC

2.  Introduction to Keywords & Match Types

3.  Writing Effective Ad Copy & Ad Extensions

4.  Campaign Settings

5.  Conversion Tracking, Bidding, and Reporting

6.  Utilizing the Display Network

7.  Account Organization

8.  Understanding Quality Score

9.  Creating Your Account Strategy & Launching & Monitoring Accounts

10.Testing & Advanced Landing Page Strategy

11.Tools & Other Networks


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