· Introduction to Marketing
What is marketing?
Why study Marketing?
Marketing’s impact on our daily lives
· Basic Marketing Concepts
The Marketing Concept – Satisfying Your Customers’ Needs/Wants
The 4 Ps of Marketing (Product, Price, Place, Promotion)
Segmentation in the car industry – online activity.
· Marketing Research and Planning
Seven parts of a marketing plan.
Research is essential for all 4 Ps
Conducting marketing research
Analyzing marketing research – do you always act on results?
· Product Development (4 Ps of Marketing)
Product life cycle
Branding, packaging, labeling
Extended product features – warranties
· Retail Marketing
What is visual merchandising
Store fronts, store layouts, store interiors, and interior displays
Manipulating artistic elements in displays
· Math for Retail Sales
Cash register operations
Types of sales transactions
Reducing credit card fraud
What is selling?
Knowing your product and your customer
Steps of a Sale
Approaching your customer
Getting to know your customer
Handling customer questions and objections
Closing the sale and following up
Emerging media/Internet advertising – slicing and dicing customer base
· Placement and Price
Price planning, strategies, and math
Channels of distribution
Effects of e-commerce on distribution
Stock handling and inventory control – JIT, Amazon.com, same day delivery
Purchasing & distribution math.